TikTok has unveiled a new feature called ‘bulletin board,’ designed to enable creators and brands to share public messages with their followers. This feature mirrors Instagram’s broadcast channels and allows for the dissemination of text, images, and videos directly to the audience.
Similar to Instagram’s broadcast channels, only the creator can post messages on the bulletin board, while followers can react using emojis. Bulletin boards support various types of posts, including text, images, and videos.
This feature is being rolled out to creators with a minimum age of 18 and at least 50,000 followers. The goal of this feature is to facilitate community-building by offering a platform for sharing news, updates, and exclusive content. It provides a more direct way for accounts to engage with their followers.
During testing, select creators, media outlets, and brands utilized the bulletin board feature to share content and updates with their audiences. TikTok emphasizes the importance of content adherence to Community Guidelines and offers safety tools within the feature to maintain a positive community experience.
Creators can initiate a bulletin board from their inbox, customize visibility settings, and select a name for their board, enhancing their ability to connect with followers effectively.
Source: TechCrunch