MSNBC, the prominent news network, has unveiled its new digital identity as MS.NOW, marking a significant shift in its online presence. The rebrand brings forth a revamped website under the domain ms.now, shedding its previous MSNBC association. The updated site maintains the familiar layout but introduces a fresh design, replacing the iconic MSNBC peacock logo with the new MS NOW flag emblem.
The transition to MS.NOW accompanies the establishment of an autonomous newsroom for MS NOW, following its separation from NBC News as part of Comcast’s cable channels spin-off. By embracing a new domain and a website makeover, MS NOW is distancing itself from its historical link to NBC, reflecting a new phase in its editorial independence.
Interestingly, the domain msnow.com was not attainable for MS NOW, leading to the adoption of the .now extension, which became available approximately a year ago. Despite retaining the ‘MS’ abbreviation, MS NOW’s association with Microsoft has long been dissolved, now representing ‘My Source for News, Opinion, and the World.’
This rebranding underscores the evolving landscape of digital media and the strategic decisions undertaken by news organizations to adapt to changing dynamics in the industry. The redefined digital presence of MS.NOW signifies an effort to realign its online image with its editorial vision and operational autonomy.
Source: The Verge