Naomi Alderman, the co-creator of the popular fitness app Zombies, Run!, has stepped in to save the app from potential closure. Originally launched in 2012, Zombies, Run! combines fitness plans with immersive post-apocalyptic storytelling, where users are ‘chased’ by virtual zombies during their runs or walks.
With around 10 million users globally, the app faced uncertainty earlier this year when the company behind it, Six to Start, was on the verge of shutting down. Alderman’s intervention marks a personal endeavor to retain ownership of the game she created, emphasizing her commitment to its future.
In a statement, Alderman expressed enthusiasm for revitalizing Zombies, Run!, promising a new storyline to engage both existing and new players. Additionally, production on Season 11, which was interrupted midway, will resume, addressing the long cliffhanger fans have endured.
The move comes after OliveX, Six to Start’s parent company, laid off most of the app’s team members due to disagreements over creative direction and financial projects like crypto and NFT ventures. Alderman’s purchase focuses solely on the Zombies, Run! franchise, separate from acquiring Six to Start.
This development signifies a significant shift for the app, ensuring its continuity and offering a fresh start under Alderman’s guidance.
Source: The Verge