OpenAI’s social app Sora has encountered a legal challenge over its feature named Cameo, which allows users to deepfake themselves or others with permission. The app’s rollout was previously affected by intervention from Martin Luther King Jr.’s estate. Now, a new obstacle has arisen as the app runs into trademark issues with Cameo, the platform for purchasing custom video messages from celebrities.
U.S. District Judge Eumi K. Lee has issued a temporary restraining order barring OpenAI from using the term ‘cameo’ or any similar variants on Sora. The order, effective until December 22, 2025, comes after a hearing scheduled for December 19, 2025.
Despite the court order, Sora continues to use the ‘cameo’ language, prompting Cameo CEO Steven Galanis to emphasize the importance of protecting consumers from potential confusion caused by OpenAI’s use of the trademarked term. Galanis hopes OpenAI will permanently cease using their mark to prevent further public harm.
OpenAI, however, disputes Cameo’s claim of exclusive rights to the word ‘cameo,’ as reported by CNBC.
Source: TechCrunch