Market research, a vital component of brand strategy, is a $90 billion industry known for its cost and time-intensive nature. Cashew Research, a Calgary-based startup, aims to address these inefficiencies using artificial intelligence (AI) technology.
Cashew leverages AI to create customized market research plans and surveys for brands, focusing on specific information needs such as brand recognition and customer response to marketing messages. By engaging real individuals for survey responses and employing AI for data analysis, Cashew streamlines the research process, enabling rapid turnaround times for high-quality research results.
CEO Addy Graves, with extensive market research experience, highlighted the high costs associated with traditional research methods. Cashew positions itself as a cost-effective alternative, offering real-time data insights through its AI-powered approach.
The company’s use of AI marks a significant shift in the industry, allowing Cashew to deliver comprehensive research reports efficiently. This technology-driven approach has positioned Cashew as a standout participant in TechCrunch’s Startup Battlefield competition, where it emerged victorious in the Enterprise Stage pitch competition at TechCrunch Disrupt.
Source: TechCrunch
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