X Corp., led by Elon Musk, has filed a lawsuit against Operation Bluebird, a startup aiming to use the Twitter brand for a new social network. The lawsuit alleges that Operation Bluebird is infringing on Twitter’s trademarks, claiming that Twitter remains exclusively owned by X Corp. despite rebranding efforts.
Last week, Operation Bluebird petitioned the US Patent and Trademark Office to cancel X Corp.’s ownership of the “Twitter” and “Tweet” trademarks, arguing that X Corp. had legally abandoned its rights. Operation Bluebird also filed a trademark application for Twitter in preparation for launching a new site, Twitter.new.
X Corp. refutes the abandonment claim, pointing out that users still refer to the platform as “Twitter” and posts as “tweets.” X Corp. has redirected traffic from “twitter.com” to “x.com” since last year. Operation Bluebird has begun accepting reservations for account handles on Twitter.new, using a logo and color scheme similar to Twitter, which X Corp. views as an attempt to exploit Twitter’s reputation.
Source: The Verge
Leave a Reply