Meta, the parent company of Facebook, is currently running an experiment to restrict the number of links that users can post on the platform. This test specifically targets professional accounts and pages on Facebook, affecting how creators and brands share content.
Users who are part of the experiment can only post a maximum of two links unless they opt for a Meta Verified subscription, which starts at $14.99 per month. Despite this restriction, users can still post affiliate links, comments, and links to posts on the Meta platform, encompassing Facebook, Instagram, and WhatsApp.
A Meta spokesperson confirmed to TechCrunch that the test is primarily focused on individuals using professional mode and Facebook Pages. Professional mode allows users to convert their personal profiles into creator profiles, potentially expanding their content’s reach to a broader audience.
The company explained that this experiment aims to evaluate whether the capability to publish more posts with links adds value for Meta Verified subscribers. However, publishers are currently not part of this test. Users can continue to share links in comments without being subject to the posting limit.
Meta’s transparency report for Q3 highlighted that the vast majority of feed views in the U.S. originate from posts without any links. This insight possibly influenced Meta’s decision to explore limitations on link sharing. The company emphasized that a small percentage of views from posts with links mainly originated from pages users followed, with minimal engagement from linked posts shared by friends and groups.
Source: TechCrunch
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