TikTok Shop has unveiled a new feature that allows users to purchase digital gift cards, streamlining the process of buying products from the app’s extensive selection. Launched strategically during the holiday season, this move aims to strengthen TikTok Shop’s competitive position in the e-commerce market, challenging established players like Amazon and eBay. The digital gift cards range from $10 to $500 and offer a variety of animated designs for personalization, catering to different occasions such as birthdays and weddings.
Recipients receive the gift cards via email and can redeem them by crediting the value to their TikTok Balance. Additionally, users can soon expect the ability to attach video messages to their gift cards, enhancing the personal touch of the gifting experience. Notably, TikTok Shop achieved a significant milestone during the recent Black Friday and Cyber Monday period, surpassing $500 million in sales in the U.S.
Source: TechCrunch
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