Ford Motor Company has announced a strategic shift in its production priorities, favoring gas and hybrid F-150 trucks over the all-electric F-150 Lightning for the time being. This decision comes as Ford works to recover from disruptions caused by a fire at a key aluminum supplier’s factory, impacting the production of the electric model.
According to a recent TechCrunch article, Ford has placed its gas and hybrid F-150 and F-Series Super Duty trucks at the forefront of production, citing higher profitability and lower aluminum usage compared to the F-150 Lightning. Despite notable sales growth in the electric segment, particularly with 10,005 F-150 Lightning pickups sold in the third quarter alone, Ford’s traditional gas-powered F-Series trucks continue to dominate the market.
The automaker’s decision underscores the challenges faced by the electric vehicle sector in maintaining production stability amidst supply chain disruptions. While Ford remains optimistic about the future of electric pickups, the current focus on gas and hybrid models reflects the company’s immediate priorities.
Looking ahead, Ford anticipates resuming production of the F-150 Lightning once the supply chain constraints are alleviated. However, the exact timeline for this transition remains uncertain as the company navigates the aftermath of the supplier’s factory fire.
Source: TechCrunch