Ford Motor Company is adjusting its production priorities in response to challenges stemming from a fire at a key aluminum supplier’s factory. The company has decided to pause assembly of the all-electric F-150 Lightning truck to concentrate on its more profitable gas and hybrid F-Series trucks, which require less aluminum, according to TechCrunch.
Ford’s sales data shows that while the F-150 Lightning has seen growth, it is still overshadowed by the traditional gas-powered F-Series trucks, with sales of 10,005 Lightning pickups in the third quarter compared to 207,732 F-Series vehicles delivered. The company aims to recover from supply chain disruptions caused by the fire at the aluminum supplier’s plant, indicating a shift in focus towards the more established models to ensure profitability during this challenging period.
Source: TechCrunch