Disney has announced plans to introduce a vertical video feed on its Disney Plus streaming platform, as revealed during the Global Tech & Data Showcase at CES. Erin Teague, Disney’s Executive Vice President of Product Management for Disney Entertainment and ESPN, discussed the initiative, mentioning potential content such as original short-form programming, repurposed social media clips, and scenes from longer episodic or feature titles. The vertical video feature aims to consolidate various Disney content into a single app, offering a dynamic feed tailored to users’ interests in real-time.
This move follows Disney’s previous introduction of a vertical video tab called ‘Verts’ on its ESPN app, showcasing a trend among streaming services to experiment with vertical video formats. Netflix has also tested a similar feed featuring snippets from its shows and movies.
By embracing vertical video, Disney Plus seeks to enhance user experience and engagement by providing a streamlined way to consume diverse content offerings. This strategic decision aligns with industry shifts towards catering to evolving viewing habits and preferences.
Source: The Verge