Ford has announced the upcoming launch of its new AI-powered voice assistant later this year, alongside plans to introduce hands-free, eyes-off Level 3 autonomous driving in 2028. Revealed at CES, the company’s software executives highlighted the development of these technologies in-house to enhance affordability and control.
Unlike some competitors, Ford will focus on building its electronic and computer modules internally, aiming for smaller, more efficient systems. By leveraging in-house software and hardware design, Ford aims to bring advanced driving features to a broader market segment with accessible pricing.
This strategic move aligns with Ford’s pivot towards more affordable electric vehicles, following challenges with its electric Mustang and F-150 models. The company’s decision to cancel the F-150 Lightning underscores the shifting landscape of EV adoption. In response, Ford plans to expand its hybrid vehicle lineup and offer battery storage solutions to support AI data center construction demands.
By committing to internal technology development and cost optimization, Ford is positioning itself to compete in the evolving automotive landscape where AI and autonomy play increasingly crucial roles.
Source: The Verge