Amazon has announced that 97% of its devices are compatible with Alexa+, showcasing the company’s continued push into the consumer AI market. This disclosure was made during the Consumer Electronics Show in Las Vegas, where Amazon emphasized the widespread presence of its devices in homes and the familiarity consumers have with the Alexa brand.
According to Daniel Rausch, the Vice President of Amazon Alexa and Echo, out of over 600 million devices sold by Amazon, the majority can support the enhanced AI assistant, Alexa+. Launched last year, Alexa+ offers advanced features such as diverse voices, broad access to information, and AI agents capable of completing tasks like booking rides or ordering food on behalf of users.
While the exact release date for Alexa+ to all users remains uncertain, Amazon is prioritizing the rollout for Prime members. Rausch expressed confidence in Alexa’s position as a foundational AI assistant, citing the millions of customers already engaged with the platform and its established presence in households.
Amazon’s challenge now lies in ensuring widespread adoption of Alexa+. Rausch believes that Alexa’s existing user base and continuous engagement will play a crucial role in driving its usage and establishing it as a prominent AI offering alongside other specialized assistants in the market.
Source: TechCrunch