Netflix is introducing a new feature that allows users to engage with live content through voting, as reported by TechCrunch. The streaming giant will debut this feature with the premiere of its live talent show ‘Star Search’ on January 20.
Subscribers will have the option to choose from a menu or rate performances on a five-star scale using their TV remote or the Netflix app. This interactive voting feature will be available globally, with real-time vote counting on the backend. Viewers will have a limited time to vote, ensuring timely engagement.
Netflix had previously tested this feature during ‘Dinner Time Live with David Chang’ in August 2025. The company aims to make content more interactive and immersive for subscribers. By enabling viewers to influence storylines and feel part of the narrative, Netflix hopes to enhance user engagement across devices.
Netflix’s venture into live content includes shows like ‘Everybody’s Live with John Mulaney’ and ‘Dinner Time Live with David Chang,’ as well as sports broadcasts and interactive games. The integration of live voting adds a new dimension to user participation and engagement.
Source: TechCrunch