Wonder, the parent company of Grubhub, has acquired Claim, a restaurant rewards app. Claim, founded in 2021, offers cash-back rewards for local restaurants, enhancing customer engagement and loyalty. Through partnerships with Claim, restaurants can create promotions, increase foot traffic, and gain valuable performance insights using the Claim dashboard.
While the financial details of the acquisition remain undisclosed, Claim had previously raised $20 million, with an estimated valuation of $62 million. Grubhub plans to leverage Claim’s capabilities to empower restaurants on its platform with enhanced customer acquisition and retention tools. Additionally, Grubhub diners will benefit from increased savings and rewards for their dining experiences.
Claim’s CEO and co-founder, Sam Obletz, expressed enthusiasm about the acquisition, highlighting the potential to improve the restaurant industry through personalized rewards and machine learning models. By integrating Claim into its ecosystem, Grubhub aims to facilitate more meaningful connections between restaurants and consumers, ultimately driving repeat visits and reducing customer-acquisition costs.
Under Wonder’s ownership, Claim is poised to play a role in reshaping how restaurants engage with their patrons, emphasizing the importance of tailored incentives and seamless user experiences in the competitive food service landscape.
Source: TechCrunch