Apple has unveiled the latest iteration of its AirTag, featuring an extended Bluetooth range, increased speaker volume, and enhanced precision finding capabilities. The upgraded device incorporates Apple’s second-generation Ultra Wideband chip, also used in various Apple products like the iPhone 17 and Apple Watch Series 11. Through its Precision Finding feature, the new AirTag offers users haptic, visual, and auditory cues to locate misplaced items more efficiently. Apple states that these finding capabilities now extend up to 50% further than the previous model, facilitated by the enhanced Bluetooth chip that expands the range for item location.
The new AirTag also boasts a 50% louder speaker, enabling users to hear the device’s beep from twice the distance compared to its predecessor. Additionally, the AirTag now integrates with Share Item Location, a feature within iOS that allows users to temporarily share the AirTag’s location with third parties, benefiting from collaborations with 50 airlines for luggage tracking.
Despite these advancements, the price of the AirTag remains unchanged, with a single unit priced at $29 and a four-pack at $99, inclusive of complimentary personalized engraving. Launched in 2021, the AirTag has rapidly captured the market for Bluetooth-connected item finders, posing challenges for existing players like Tile. While competitors like Chipolo have adapted by collaborating with Apple’s Find My app, Apple’s AirTag continues to set the industry standard.
Source: TechCrunch