Google has introduced a new feature called ‘Auto Browse’ for its Chrome browser, leveraging the Gemini 3 generative AI model to assist users with online tasks. This AI agent is designed to help with activities such as booking flights, searching for accommodations, and managing expenses, aiming to enhance user productivity and convenience.
Auto Browse represents Google’s ongoing efforts to integrate advanced AI capabilities into Chrome. In the past year, the company introduced the ‘Gemini in Chrome’ mode to provide users with instant answers to inquiries about web content and to consolidate information from multiple open tabs.
Initially available exclusively to subscribers of Google’s premium AI Pro and AI Ultra plans in the US, Auto Browse is poised to redefine the browsing experience by leveraging AI technology. The timeline for extending this feature to non-paying users and other regions remains uncertain, but Google’s deployment aligns with the industry trend towards AI-driven web interactions.
Charmaine D’Silva, Chrome’s director of product management, demonstrated how Auto Browse can facilitate online shopping tasks efficiently. By delegating responsibilities to the AI agent through the Gemini sidebar, users can seamlessly reorder products and even search for discounts, exemplifying the potential for AI to enhance e-commerce experiences.
As Auto Browse takes the reins of Chrome to execute tasks autonomously, it underscores the evolving landscape of web browsing, where AI capabilities are becoming increasingly integrated into user interfaces.
Source: WIRED