In a recent earnings release, Nintendo announced that the original Switch has become the company’s top-selling console, outpacing the iconic DS in lifetime sales. Since its debut in 2017, the Nintendo Switch has sold 155.37 million units as of December 31, 2025, surpassing the 154.02 million units sold by the Nintendo DS launched in 2004.
The shift in the gaming industry’s best-selling console showcases the enduring popularity of the Nintendo Switch and emphasizes the importance of sustained consumer interest and strategic product positioning in the highly competitive console market. To claim the title of the best-selling video game console of all time, Nintendo must continue selling the Switch and surpass Sony’s PlayStation 2, which sold over 160 million units before being discontinued in 2013 after a successful 13-year run.
Despite discussions about the upcoming Switch 2, Nintendo remains committed to selling the original Switch based on consumer demand and market conditions. This strategy highlights the company’s focus on meeting the current needs of its customer base while also planning for the future.
Source: The Verge