The entertainment industry is facing a new challenge with the introduction of ByteDance’s Seedance 2.0 AI video model, which has sparked concerns over alleged copyright infringement. ByteDance, the Chinese company behind TikTok, recently launched Seedance 2.0, a tool that allows users to generate short videos by inputting a text prompt.
However, the model has faced backlash from industry professionals who are worried about the potential for unauthorized use of real people’s likenesses and copyrighted material from studios. One user showcased a video featuring Tom Cruise and Brad Pitt, generated with Seedance 2.0, leading to concerns among industry professionals.
Screenwriter Rhett Reese expressed concerns, indicating potential challenges ahead. In response, the Motion Picture Association, led by CEO Charles Rivkin, called for ByteDance to halt its activities related to copyright infringement. The Human Artistry Campaign, supported by Hollywood unions, criticized Seedance 2.0 as a threat to creators worldwide, while actors’ union SAG-AFTRA stood in solidarity with studios against the infringement facilitated by ByteDance’s AI video technology.
Source: TechCrunch