Canva, the digital design platform, has experienced a significant boost in its user base, with a 20% rise in monthly active users. This growth is attributed in part to the adoption of Canva’s AI tools.
By 2025, Canva had over 265 million monthly active users and more than 31 million paid users, propelling its annual recurring revenue to $4 billion. The company’s B2B segment, catering to larger companies, saw a 100% growth, generating $500 million in ARR.
While North America remains Canva’s primary market, the company is expanding its presence in international markets by offering affordable subscription plans in countries like Pakistan, Uruguay, Morocco, and Jamaica.
Canva’s strategic investments in AI are yielding positive results, evidenced by the success of a tool enabling users to create mini apps and websites using AI, with over 10 million monthly active users. This has prompted Canva to consider positioning itself as an AI-centric platform, aiming to act as a ‘design agency in your pocket.’
Amidst competition from industry giants like Adobe and Apple, Canva is innovating its offerings, emphasizing AI integration and expanding into chatbot collaborations. By October 2025, users had engaged in over 26 million conversations with the Canva app on ChatGPT, showcasing the company’s commitment to enhancing user experience through cutting-edge technologies.
Source: TechCrunch