Samsung has introduced Perplexity, a new AI agent, as part of its expanding Galaxy AI ecosystem. Perplexity will join Bixby and Gemini, allowing users of the upcoming Galaxy S26 to activate it by saying ‘hey, Plex.’
This move is part of Samsung’s strategy to create a ‘multi-agent ecosystem,’ catering to users’ preferences for different AI assistants based on specific tasks and strengths. This approach allows users to integrate various agents into the operating system, offering a more personalized and flexible AI experience.
Unlike a basic question-and-answer service, Perplexity will have access to a range of Samsung applications such as Samsung Notes, Clock, Gallery, Reminder, and Calendar, as well as certain third-party apps. This strategic integration aims to enhance user interactions with AI technology beyond conventional functionalities.
Samsung’s initiative reflects the growing trend of AI utilization in daily smartphone interactions. By enabling users to choose their preferred agent, Samsung’s approach aims to set them apart from competitors like Apple and Google.
As Samsung prepares for its upcoming Unpacked event on the 25th, further details regarding Galaxy AI and the company’s vision for a multi-agent future are anticipated to be revealed.
Source: The Verge