Harbinger, the Los Angeles-based electric trucking company, has acquired autonomous driving software startup Phantom AI. This strategic move marks Harbinger’s first step in diversifying its revenue streams and integrating advanced technology into its operations.
Harbinger’s decision to expand beyond manufacturing electric truck chassis aligns with its recent announcement to offer battery packs for energy storage and auxiliary power, with Airstream as the initial customer. The acquisition of Phantom AI’s advanced driver assistance technology has already attracted interest from ZF Group, a renowned automotive technology company, which plans to license the technology for integration into passenger cars sold by automakers.
John Harris, the CEO of Harbinger, anticipates a substantial revenue boost from this new software services business line, emphasizing the potential for generating millions of dollars this year. While the revenue from truck chassis sales remains predominant, Harris expects a more pronounced financial impact from the ZF Group deal in the coming years, due to the vast scale of the passenger car market.
Harbinger aims to deepen the integration of Phantom AI’s technology into its operations, enhancing the services offered to its clientele and positioning the company as a key player in the electric trucking sector’s technological evolution.
Source: TechCrunch