TikTok has announced a new feature in collaboration with Apple Music that allows Apple Music subscribers to play full songs without leaving the TikTok app. This partnership enables users who discover a track they enjoy on TikTok to simply tap a ‘Play Full Song’ button and seamlessly listen to the complete song via Apple Music.
Recognized for its influence on music trends and viral hits, TikTok aims to streamline the transition from discovering music to engaging in a deeper listening experience. Notably, this integration is exclusive to Apple Music, as TikTok does not support full song playback from other streaming platforms like Spotify.
The functionality is powered by Apple’s MusicKit, ensuring that users access full-length songs directly through Apple Music, thereby compensating artists for their streams. Additionally, TikTok and Apple Music are introducing a ‘Listening Party’ feature, enabling fans to enjoy real-time listening sessions with their favorite artists while engaging in social interactions.
These new features are set to roll out globally in the following weeks, enhancing TikTok’s position as a hub for music discovery and engagement. This development underscores TikTok’s significant impact on the music industry, prompting innovations that foster immersive and interactive music experiences.
Source: TechCrunch