Tumblr recently introduced a significant update to its reblogging feature, allowing users to like, reblog, and reply to individual posts within a reblog chain. However, the response from users has been overwhelmingly negative.
The update, announced by Tumblr, changes the platform’s traditional collapsed reblog chain interface, a distinctive element of the user experience. Instead of displaying a shared total note count, each subsequent reblog will now show its own note count.
Many Tumblr users have expressed discontent with the changes, comparing the new reblog format to Twitter-like functionality. Critics argue that the updated reblog chains are more challenging to follow and may disrupt how content creators engage with their audiences, as notifications for interactions on reblogged posts will no longer be provided.
One user commented, “I have been on Tumblr for 16 years and this may be the worst change you have ever introduced. It breaks a fundamental way the community works. Who asked for this?”
Although Tumblr has acknowledged the negative feedback, the platform intends to proceed with the rollout. Tumblr assured users that their reactions will be monitored closely as the update is implemented.
Source: The Verge