Snapchat has introduced a new feature called AI Clips in Lens Studio, allowing creators to easily convert a single photo into a dynamic five-second video. This innovative AI-powered Lens format offers a unique way for users to engage with augmented reality (AR) and AI effects on the platform.
Unlike traditional text-to-video tools, AI Clips provide a guided experience where users interact with a predetermined prompt to generate personalized videos. For instance, users can now experience walking down a virtual red carpet using their own photo as input.
Developers, both experienced and novice, can leverage this new Lens format within minutes, eliminating the need for external tools. The AI Clips feature is part of Snapchat’s Lens+ subscription, priced at $8.99 per month, offering exclusive Lenses and AR experiences to users.
Furthermore, creators enrolled in Lens+ Payouts can monetize their AI Clips creations, adding a revenue stream to their content development efforts. This move by Snapchat aligns with the trend of user-generated AI video content, as seen with YouTube’s recent introduction of a similar feature called ‘Reimagine.’
Source: TechCrunch