Meta, the parent company of Instagram and Facebook, has announced a significant update that aims to streamline the shopping experience for users and creators. The change involves integrating shopping links directly into posts, eliminating the need for third-party tools like ‘link in bio’ services.
On Facebook, content creators can now connect their affiliate accounts with brands and tag products in Reels and photos. This direct integration allows viewers to click on floating bubbles attached to approved products, such as those from Amazon, Temu, and eBay.
Meanwhile, on Instagram, influencers can include up to 30 shoppable products in a single Reel, with the flexibility to insert their own affiliate links for individual items. However, all linked products must be registered with Meta in the brands’ commerce catalog.
These new features benefit affiliate marketers by enhancing revenue opportunities and transform the user experience, making the platforms more e-commerce-friendly. The move aligns Instagram and Facebook with the trend seen on TikTok Shop, where shopping links seamlessly accompany video content.
Source: The Verge