Social media platform X recently faced backlash after announcing changes to its creator monetization rules, particularly focusing on payouts tied to engagement from a creator’s local audience. The proposed policy shift aimed to prioritize impressions from a creator’s home region to deter manipulation of the algorithm by targeting larger audiences in countries like the U.S. or Japan.
The head of product at X, Nikita Bier, stated that the platform intended to promote content that resonates with local audiences, encouraging creators to build their followings within their countries and neighboring regions. However, this move was met with criticism from users worldwide who highlighted posting in multiple languages to attract more readership due to limited engagement in their home countries.
Shortly after the announcement, Elon Musk, the CEO of X, responded to the user backlash by declaring a pause on the rollout of these changes for further review. Musk’s decision effectively halted the implementation of the new policy, emphasizing the platform’s responsiveness to user concerns.
Notably, X has previously implemented measures to prevent the spread of misinformation, such as introducing account location information to verify authenticity and combat political misinformation.
Source: TechCrunch