Adobe has introduced a new AI assistant on its cloud-based Express platform, revolutionizing the way users can transform visual content. The AI Assistant in Adobe Express, now available in public beta, acts as a conversational creative agent that allows users to make design changes by simply describing their desired modifications.
Users can access the AI assistant through a toggle on the Adobe Express web app, replacing the traditional interface with a chatbot-style text box. By providing vague descriptions like ‘fall-themed wedding invitation’ or ‘retro-inspired poster for school science fair,’ users can quickly surface curated design presets and further customize them using natural language prompts.
Even users with limited design experience can benefit from the AI assistant’s capabilities to enhance designs based on imprecise requests such as ‘make this pop’ or ‘give this a jungle theme.’ It allows users to specify changes to specific design elements like backgrounds, fonts, and individual layers while leveraging Adobe’s Font and stock image library or generating new assets from scratch using Firefly AI models.
Adobe’s Chief Technology Officer, Ely Greenfield, highlighted the hybrid nature of this experience, emphasizing that users retain control over when and how they collaborate with the AI assistant. Whether creating an entire design or making manual adjustments alongside the AI, users have the flexibility to optimize their workflow efficiently.
Source: The Verge