Perplexity, an AI search startup, has finalized a multi-year licensing agreement with Getty Images. This partnership allows Perplexity to utilize Getty’s image library within its AI-driven search and discovery tools. The collaboration addresses previous concerns over Perplexity’s use of Getty’s stock photos without proper attribution.
According to a source familiar with the deal, as reported by TechCrunch, the partnership has been in progress for over a year. While the specifics of the agreement were not disclosed, it is evident that Getty’s involvement in Perplexity’s Publishers’ Program, which shares revenue with publishers when their content appears in search results, laid the groundwork for this formalized partnership.
The new deal is crucial for Perplexity as it seeks to enhance its image display practices by ensuring proper credits and source links accompany search results featuring Getty’s images. This collaboration not only improves Perplexity’s image search capabilities but also underscores the importance of ethical content sourcing in AI applications.
Source: TechCrunch