Letterboxd, the social platform where users rate, review, and recommend films, may be headed for new ownership. Canadian holding company Tiny, which owns approximately 60% of Letterboxd, has been courting potential buyers, according to a report published Sunday by Semafor.
Among the interested parties are Versant, the parent company of CNBC and MS NOW (formerly MSNBC), and The Ankler, a Hollywood-focused newsletter. It remains unclear whether any deal is close to being finalized. Representatives for Letterboxd and Tiny did not provide comment when reached by TechCrunch.
Tiny acquired its controlling stake in Letterboxd in 2023, valuing the platform at over $50 million at the time. The reported sale process suggests Tiny is looking to cash out on that investment.
Founded in 2011, Letterboxd has grown substantially in recent years. The platform now counts approximately 26 million users in 2026, up sharply from 1.7 million in 2020, according to The New York Times. That growth has been driven largely by interest from millennials and Gen Z users.
The platform’s expanding audience has drawn attention beyond its core user base. Movie studios have taken notice, viewing Letterboxd as both a marketing channel and a source of data on moviegoer trends. The Oscars also partnered with the platform in a digital content deal in recent years.
A sale could signal a shift in direction for a platform that has moved well beyond its origins as a niche destination for dedicated film enthusiasts. Whether a media-aligned buyer such as Versant or The Ankler would change how the platform operates remains to be seen.
Source: TechCrunch